mOOvement’s operations are split across northern and southern Australia, with the split lying on the latitude of Brisbane. In the north, farms are extensive, meaning there are more cows per farm but the farms can be as large as the province of Limburg in the Netherlands. In the south, farms are more intensive with more focus on the quality of the beef (Wagyu/Angus). As the cattle tracking solution is LoRa-based, the difference in farm size is also reflected in the number of LoRa gateways they require, as a farmer could need up to eight gateways in the north and usually one in the south.

LoRa allows for the transfer of data over long distances, around eight kilometers line of sight, which is especially useful in remote areas. For connectivity, Wifx’s Lorix ONE outdoor gateway is being used. For the backhaul, The Things Industries’ highly robust and low latency solution is used. The location and grazing patterns can be seen through an app developed by mOOvement, which can also send push notification in case the cattle are in an unusual location or shows odd behavior.